My Portfolio

My Role

Packaging and Branding

Goal of this project

The idea behind rebranding

for this brand is to create a different identity for it from

its competitors, in the market, but not changing its originality.

Duration

1 week ( 7 days )

Software

Viva La Vida

Brand Name

Brand Slogan- Art of Aroma

Brand Tagline- Say It, Spray It, Slay It

Viva La Vida

Viva la Vida tells the story of a king who lost everything, including his

kingdom, due to his avarice, and how WOMEN struggle for their rights

during the French Revolution because they were abused and told that

they were always inferior to men.

Research and Analysis

Key insights of Perfume Industry

5.7%

The market will grow at CAGR of

the Forecast Market size for 2033 in USD is

$129.8 B

322

Participants who possess substantial knowledge of luxury perfume brands

The economic implications of brand value are profound, affecting pricing strategies, profit margins, and market positioning. Brands that successfully create high perceived value can sustain premium pricing, thereby maximizing profitability.

10-12 million

South Asia only Fragrance manufacturing concentration USP rate

Field Research Insights

they smell good that boost confidence

42.3%

they make people appear to be more professional

25.7%

feel that they should be confident with their own body scent

use ittar instead of perfume as they think those have more elegant smell than perfume

20%

When asked their expectation with kiosk?

Confidence

Good Smell

Elegance

Packaging Die Line

Packet 1

Envelope

Packet 2

Box Mockup

Packet 1

Packet 2

Envelope

Say It, Spray It, Slay It

Indulge your senses in an unforgettable journey with Viva La Vida. Join us for an exclusive exploration of scent and style

HUGO BOSS

THE DUA BRAND

Direct competitors

Indirect competitors

HUGO BOSS

THE DUA BRAND

LOGO

Brand Colours

Pricing Range

No. of Outlets

Website

Tagline

Slogan

Franchise

Original thought of brand

6660

2737

9495

5392

Approx

200 outlets

Worldwide

20 outlets

in their locality

Available

Handicraft in Los

Angeles

What makes you

feel alive

ALIVE

Don’t imitate,

innovate

Code of DUA

The fragrance may aim to

capture qualities such as

strength, independence, elegance, and professionalism,

reflecting the essence

of a successful and

influential woman in

today's world.

The scent could be

designed to evoke a sense

of sophistication, strength,

and femininity. It might

feature a blend of bold and refined notes that

command attention and

leave a lasting impression.

Not Available

Available but

not sure

Competitive Analysis

Persona

To wear high-quality, fragrant perfumes that enhance confidence during social or professional events

To expand her tech and computing skills for career advancement

To discover perfumes through detailed descriptions, user reviews, and community feedback

To stay updated on designer trends without overspending

Expensive designer perfumes

Allergic reactions to poor-quality fragrances

Limited product availability in local or digital markets

Complex or outdated apps/software

Low fragrance longevity or poor-quality formulations

Social media validation (Insta-worthy lifestyle)

Fear of missing out on trending beauty and lifestyle products

Desire to stand out and maintain a consistent personal brand

Aspirational growth in both career and lifestyle standards

Position perfumes as a confidence-boosting, daily essential, not just a luxury

Utilize influencer marketing and peer review content to increase trust

Focus on value-driven bundles and student-friendly pricing models

Offer travel-sized, allergy-tested variants of designer fragrances

Alisha Shah

Full Name: Alisha Hemant Shah
Date of Birth: June 14, 2002
Age: 21 Years
Height: 5’6”
Location: Jamnagar, Gujarat
Occupation: Undergraduate Student (Fashion & Lifestyle Enthusiast)

About

Technology Behaviour

Motivations

Brand Implication

Brands

Goals

Pain Points/Frustation

Alisha Shah is a stylish college student and trendsetter who balances academics with a confident, self-expressive personal brand. As a modern Gen Z woman, she values quality, convenience, and authenticity in beauty and tech.

Active on Instagram, Pinterest, YouTube for trends and product reviews

Shops online but researches heavily before making purchases

Favors user-friendly, elegant, and informative mobile apps

Looks for AR/VR try-on features, scent profiling, and smart recommendation engines

Organized

Practical

Hardworking

Protective

Lets find out about the Perfume Industry

Let’s Dive into Research:

Logo Variations

Primary Logo

Visual Identity

Confidence & Elegance

Viva La Vida

Captivated by the enchanting VIVA LA VIDA, a fragrance that embodies success, ambition, and everyday sophistication. Renowned for high-quality scents, the brand defines modern elegance.

The brand focuses on evoking a feeling of excitement in customers especially evoke the essence of confidence and royalty.

The brand is the culmination of sheer passion and ambition of WOMEN

Brand Story

User Group

Brand’s Purpose and Position

Brand’s Identity and Voice