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Problem Discovery

Pet owners have challenges due to a lack of knowledge, and much of it is only offered by NGO. However, there is no direct source to connect through NGO.

Project Overview

Rescue shelter play a crucial role in caring for animals that are lost, abandoned, or unwanted.

HOPE have a education section with helpful resources and materials for new and experienced dog owners.

But, they don't have the source through which they can share their education section, so this app can help with it.

NGO is fun place for pets, but owners don’t know about it so, this app will provide with fun activities.

Eight Weeks (60 days)

Project duration

UI Designer & Researcher

My Role

Goal of this project

The aim behind this project

was to make an engaging app

for people who are linked with

NGOs because NGOs are the

best places to have fun and

their app is typically boring.

Tools

SWOT Analysis

Robust and intuitive navigation

Standardized approach towards UI

Workday HCM

Establish brand identity

Collaboration with other organization

Changes in funding or regulations affecting the animal welfare sector

Integration with emerging technology

Limited customization option

Cost pricing on size of NGO

Complexity may be overwhelming for smaller organizations with limited resources

Strength

Opportunities

Weakness

Threats

Digital exclusion

Competitive Market

Changes in funding or regulations

Customer Journey Mapping

Sonalika Singh

Socialization and Enrichment

Assistance with Daily Operations

Ensuring the health, safety, and well-being of animals.

Advocating for animal rights and welfare through campaigns

Status: Bachelor

Ms. Sonalika Singh, a employee at HOPE,

enjoys being among nature and animals. She

is an enthusiastic worker who strives to brighten the lives of others.

About:

About: 24 yrs old

Profession: Volunteer at HOPE

Location: Gandhinagar

Goals:

Motivation:

Lack of resources available to shelters or rescue organizations, including funding, supplies etc

Overwhelmed by Demand by the perceived lack of progress or impact they are able to make in improving the lives of animals

Frustation:

Growth

Empowering Every Paw, Every Heartbeat

Social

Fear

Practical

Goofy

Passionate

Organized

Hard working

Mansoor Khan

Seeks meaningful and fulfilling ways to engage with animals.

Connection and Support

Opportunities for Action

Appreciates connecting with like-minded individuals who share his passion for animals

Goals:

Animal Cruelty and Neglect

Lack of Awareness and Education

Feels helpless in the face of systemic issues such as pet overpopulation or habitat destruction

Limited Resources for Shelters

Frustation:

Mr. Mansoor Khan is a animal lover. Growing up, he surrounded himself with pets, including dogs, cats, rabbits, and even hamsters. He has always felt a strong bond with animals.

About:

About: 32 yrs old

Status: Married

Profession: Engineer

Location: Undri , Pune

Motivation:

Growth

Pets are my strength plus weakness as they only make

me happy

Social

Fear

Crazy

Passionate

Nature lover

Loyal

Practical

Intervention Storyboarding

Design Direction

Enhanced communication between pet and person

Intuitive Navigation and fun interaction with UI

Pet Health Tracking with diet management

Social Features that allow users to connect with pets

Field Research Insights

of users anticipate a wide range of pets available for adoption

57.2%

of people want some interactive and fun UI

84.23%

Having a feedback mechanism allows users to share their experiences, suggestions, and concern

21.46%

users expects a mobile-friendly application that allows them to interact with pet listing conveniently

67.4%

Among the 74 people 45 think animals are

loyal and friendly in which 35 think that pets cause accidents when out of control and if someone trigger them and more 36 participated in this study with a response rate of 98%.

When asked the for the reason?

Difficult navigation

Not interactive

Boring visualview

Problem Solving :

Analyzing the additional infotainment for improved guidance

Simplify the flow of information architecture to reduce distraction

Better solution for fun interaction with pets

Improve the UI display of screen for better usability

How Might We:

Designing menus with limited depth allow users to complete secondary

tasks in a relatively short time period

Touch targets need to be large enough in order to minimise task completion time and error rate

Picking distinctive brightness contrasts, less colourful to improve legibility

Comparative Matrix

Key insights of Existing Software....

Various software....

Interviews and Surveys:

Interviews: 7+ from NGO members and 9+ from pet lovers

Platform: Inperson and phone

Types: Open ended questions

Issues people face while looking for Pet

Let’s Dive into Research:

Research and Analysis

Key insights of why NGO need interactive and intuitive UI...

Main Features

Training Session

Fun date with

Animals

Reward after task

Adoption Page

Fun Sessions

NGO has the best supply of entertainment physically at their location, but their apps are antiquated and not very visually appealing.

There are limited features offered, therefore they do not know the instinctive approach to adoption.

The app may not offer personalized recommendations or features tailored to individual user preferences, leading to a generic and less engaging experience

Only 10.8% of people who don’t have idea about this case prefer to use online software

Poor communication channels within the app, such as slow response times to inquiries or lack of updates on ongoing projects and campaigns, can lead to decreased user engagement and interest

Many people prefer to meet the dog in person before making a commitment. Online adoption processes may not allow for this personal connection

Most software only provide basic information about pets, making it tough for users to find their way through internet platforms.

Large database with a wide range of adoptable pets from various shelters and rescue organizations with limited customization options for organizations listing pets

Cost may be a hurdle for smaller firms using these softwares, thus they don't supply more intuitive options.

Complex UI so may require some technical expertise to set up and customize the software according to the organization's needs

RescueGroups.org, PetPoint, and Chameleon may offer more robust interfaces catering to organizations' needs, but they might have a steeper learning curve for users unfamiliar with the platforms.