My Portfolio

My Role

Research and making UI

Project duration

Two and half weeks (17 days )

Tools

Goal of this project

Our goal is to seamlessly integrate

eco-friendly habits into the

fastpaced world of fashion where

creating a phygital experience

Problem Scenario

Shopping industry despite being pivotal to people outlook, currently lack advanced technical and digital features. This also lack in incorporating features for real-time updating in trends

Project Overview

Touch screens in mall doesn't change according to the users need and requirements sometimes.

The motto of this project is that NO WOMAN / MAN ought to feel hesitant when entering the showroom.

Fun activity and challenges to win a prize

Stakeholders

People

Fashion industry

Media

Why a Digital Kiosk?

An interactive and engaging way

to showcase their product like a virtual try-on technology...

Results

Performance

What we see...

Challenging domain

What we do...

Foundation

Skill Enhancement

Strategies

Analysis

Conceptualizing

Final Product

Imagine You are in a Shopping Mall want to buy a dress for

the event but, Curvaceous in the hips area and Slender

waist region and in your knowledge Slim fit dress will not

suit so “What you can do”....

You want to see what can be the best things to do for looking best in

the event. So what would you normally do...

This is Shopping looks like...

Well you will first Browse through all area than Check out new arrivals than make a sense of overall aesthetics than keep a track of 3-4 cloths handy than try it on.....

Why is inclusivity necessary?

People can be divided into 3 segments on the basis of their age:

32%

19%

Bachelorettes

66%

Teenagers/ college goers

Middle aged people/ family

After outlining the problem space, I engaged in brainstorming of HMW ( How Might We) statements that would

served as guides during the conceptualizing stage

HOW MIGHT WE integrate accessibility features into our digital kiosk

design to ensure it is inclusive and usable for people with disabilities

HOW CAN we leverage emerging technologies such as AI and machine learning to provide more intelligent and contextually relevant interactions on our digital kiosk

HOW MIGHT WE provide data related to Digital Kiosk in fashion industry

HOW CAN communication between Kiosk enhanced system be improved

Features List

Discover, Decide, Delight: Your Ultimate Shopping Experience Starts Here!

Personalized Language selector for vast users

Voice based interface for disabled users

To give direction to the user on how the kiosk will work.

Personalized shopping digital experience in real world.

You can do small challenges and win bumper prizes

Want basic details of user to give better experience

Fun interactive game to engage the mall goers with immersive experience

Final look of user with 3D view front and back to have real experience with digital created cloths

Depth sensors that detect your body which have microcontroller that could be programmed to interface with a camera module and perform basic image processing to detect QR codes or AR markers in the camera's field of view

Anthropometric Considerations

85 vertical comfort range

75 horizontal comfort range

The comfort ranges of 50th percentile of men and women were taken into consideration. Tinted areas indicate comfort ranges and how much movement they allow via using kiosk

Average forearm length : 18”

Average elbow height : 41.54”

The elbow height and forearm length is taken

into consideration while designing the kiosk to ensure ample freedom of movement and accessibility to every user

50th percentile of

men & women

✨

Connect to Content

Add layers or components to swipe between.

Research and analysis

Key insights of why we need digital kiosk for better shopping experience...

39%- 42%

Looking to employ voice assisted shopping experience

Cost of mall advertising in backlit kiosk per display for 4 weeks

$750 - $2500

200

Confirm every 2 days use digital kiosk customer experience on

shopping value and self-mental imagery

The Digital Kiosk Display Market is expected to witness considerable growth from 2023 to 2030, with a substantial increase projected by the end of the latter year.

Individuals in India are conscious about their physique structure and get reluctant while entering the store.

10-12 million

India Data

Field Research Insights

of users want good deals and loyalty rewards

54.6%

of people want some interactive and fun UI

82.36%

find hard to follow direction plus there is

no enough brand details

21.46%

are not so satisfied with ergonomics of Kiosk

33.3%

When asked their expectation with kiosk?

Easy Navigation

Good shopping experience

Touchless gesture control

Ms. Deepti Gupta

Style speaks louder than words

To be well dressed at all times, she must always wear a style that is appropriate for her body type.

Clothing that make her feel confident and empowered.

A seamless and enjoyable shopping experience whether digitally or manually

Constantly chasing trends but never feeling satisfied.

Lack of confidence in one's fashion choices, leading to self-doubt and insecurity

Limited budget restricting access to desired clothing items or brands

Balancing personal style with societal expectations and trends

Frustation:

Ms. Deepti Gupta is a Prosecutor at Junegal Law Firm is sophisticated who only focus on herself being, she thinks a time is as precious as money so it need to be spend for good purpose

About:

About: 28 yrs old

Status: Bachelor

Profession: Prosecutor

Location: Ahmedabad

Goals:

Motivation:

Brands:

Growth

Social

Fear

Eloquence

Passionate

Practical

Independent

Concept

Internet of Things

Problem Area

Bad navigation

Reliability issues

Touchscreen interaction

Accessibility

Responsiveness

Visibility and readability

Consistency across platforms

Data Visualization

Digital Kiosk

AI Integrated apps

Digital Shopping

Experience

Data collection

Data Analysis

Personalization

Analysed

Personalised

Customer Journey Mapping

Touchpoints

MoSCoW Priotization

I priotized the features to include according to user needs

Must have

Interactive wayfindings

Prizes and

rewards

Best dress

options

Fun interact

with Kiosk

Should have

Voice interface/

language

selection

Adaptability for disabled users

Fitness tips to keep up with healthy life

A ‘need help’

button

Could have

Challenges and competitors

Auto brightness

Customization

Leaderboards

Won’t have

Text abbreviation

Difficult navigation

Soo many

icons

Cluttered

screens

Simplify the flow of information architecture to reduce distraction

Better solution for fun interaction with pets

Improve the UI display of screen for better usability

How Might We:

Designing menus with limited depth allow users to complete secondary

tasks in a relatively short time period

Touch targets need to be large enough in order to minimise task completion time and error rate

Picking distinctive brightness contrasts, less colourful to improve legibility

Rapid Concept Testing

Task 1: to stand in front of Kiosk and you have to balance boxes on your head to win a prize

Aim: to understand how different customers would react to this

interactive game

Inference:

Motion tracking Gestures

This test helped in realizing user preference for operating gestures

This allows the system to monitor and analyze human gestures and motions in real-time.

Gestures that include hand movements, arm gestures, or even full-body motions were preferred for same controls by different people

Interactive Spacing

Intuitive interactions with digital signage without the need for physical touch

Ergonomically challenging since it requires you to stand still without lifting your leg, which puts strain on your body

Interactive small challenge boost up their mind to have better mall experience

No problems were caused, 8/10 people completed the task

Accuracy

8/10

Difficulty

2/10

Task 1: To stand in front of Kiosk and you have to select your size and they will automatically detect your body type and give you best options

Aim: To understand to task flow of changing the shopping

experience

Inference:

Well-placed icons that are reachable from all touch points

One noticeable pattern was the group of controls based on similarity of characteristics like placing the assist feature on one side and media control on the other side

With media control and options in clothing section is aligned well

Interactive Spacing

After purchasing the product you get great offers with food coupons that is used by different users with very distinct categorization of control and how they prefer to have them

Final step

This test helped in realizing user preference for operating gestures

Each user had a very distinct categorization of controls and how they preferred to have them.

Users with disability are happy with voice interface but most got problem with language and accent change

Multi-Directional Gestures