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Issues people face with their eating habits

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Wireframes

Bite count after taking pictures of food, it will tell you all details of food and how much a user can eat without feeling guilt.

routine points which a user can see and manage during their weight loss journey

Progression chart of customer, so that they know how much they have achieved everyday

Personalized Language selector for vast users

Voice based interface for disabled users

Communication part is very important as its main part of mental health support

Personalized shopping digital experience in real world. You can do small challenges and win bumper prizes

Calories count after taking pictures of food, it will tell you all details of food and how much a user can eat without feeling guilt.

UI Screens

Twelve Weeks (90 days)

UX freelancer

Health & Wellness Sector イメージ.

The project explores psychological factors influencing eating habits and offers personalized fitness plans to boost commitment, achieve goals, and enhance user satisfaction.

Full Design

Tools

"I track my calories for 3 days, feel terrible about myself, and quit."

The Problem

Health apps treat food like math. EaseLife was briefed to treat it like emotion — designing a wellness companion that reduces guilt, not just calories.

The Gap

MyFitnessPal, HealthifyMe, and Cult.fit all log behavior. None of them address why users abandon the habit within a week — emotional friction.

Timeline

Self-directed | 3 week sprint

Team

2 UX designers, 1 team leader, 1 developer

Platform

iOS, Android

What we prioritised (and what we didn't)

V1 Scope

Emotion-first onboarding

Camera-first food tracking

Habit mood dashboard

Community support layer

Shift to V2 Scope

Smart device integration

AI meal recommendations

Social sharing features

Gamified streaks

— Recurring sentiment from 6 of 8 user interviews

Design goal — make a user feel understood within the first 60 seconds of opening the app, before they log any event not feel confused of what the event is about and being able to make full use out of it

Partnered Brands

UX research

User base 19 – 45 Years • Male and Female • Lifestyle/Food/FitFreak

Target Audience:

Tushina Agrawal

As a student, I face issues with college lifestyle due to which I got my weight increase

Kiran Shah

As a mother of 2 children, it is difficult to look for myself and now I feel insecure.

Yusuf Khandu

As a mentor and father of 2 kids, it was difficult for me to get rid of sweets and still is somewhat

Problem Solving :

We structured navigation around emotional states, not nutritional categories.

Persona Mapping

Empathy Mapping

Think and Feel

1) "My body makes me feel bad about myself"

2) Anxious about academics and appearance simultaneously

3) Wants to change but doesn't know where to start

4) Guilty after emotional eating episodes

5) Fears being judged — by peers, by the mirror

Sees

1) Peers eating fast food — McDonald's, Domino's — without guilt

2) Fitness content on social media that feels unreachable

3) Hostel canteen with limited healthy options

4) Friends with "better" bodies and less stress about it

5) Wellness apps that look built for already-fit people

Says

1) "I want to eat healthy but I have no time to cook"

2) "I'll start next week" — repeatedly

3) "I don't know what's actually healthy"

4) "Gym is expensive and far"

5) "I eat badly when I'm stressed about exams"

Does

1) Orders from Domino's and McDonald's under peer pressure

2) Skips meals when stressed, then overeats

3) Downloads fitness apps, uses them 3 days, stops

4) Uses smaller plates occasionally but inconsistently

4) Searches "how to lose weight fast" late at night

Pain

1) No nutrition education — doesn't know what's good or bad

2) Limited budget makes healthy food feel out of reach

3) Stress triggers emotional eating, guilt follows immediately

4) Peer influence overrides personal intentions

5) Body image anxiety compounds academic pressure

Gain

1) Feels good when he eats mindfully — wants more of that

2) Self-aware and hard working—motivation exists, direction doesn't

3) Responds well to growth-framing over fear-framing

4) Would commit to a simple, budget-friendly routine

5) Wants to feel in control — of body and schedule both

Arjit Sinha

20 · Engineering student · Ratlam, M.P

Core Insight

Arjit doesn't lack motivation — he lacks a system that fits his actual life. Budget constraints, peer pressure, and stress eating aren't excuses. They're design constraints EaseLife must solve for.

Problem → Solution Cards

Problem 1

Tracking calories feels like endless math and diet apps don’t capture real-life snack choices

Problem 2

Users struggling with emotional eating get lost in overwhelming data

Problem 3

Portion sizes and hidden calories create confusion

3- Step Flow

Your Plate decoded in 3- steps

Snap it

Scan it

AI breaks down calories, sugar, and nutrition factors