Twelve Weeks (90 days)
UX freelancer
Health & Wellness Sector イメージ.
3D Hover Component
Connect a frame to the component.
Design goal — make a user feel understood within the first 60 seconds of opening the app, before they log any event not feel confused of what the event is about and being able to make full use out of it
"The schedule looked great on paper. By mid-day, I had no idea where to go or what to attend next."
80%
attend only for practical job skills
What we scoped v/s What we scope out
Built-Core Scope
Scalable brand identity system
Attendee digital UX platform
Real-time session navigation
Multi-stakeholder experience design
Pushed out — Phase 2
Physical wayfinding system
Speaker booking platform
Post-event community tool
Sponsor portal
— Recurring sentiment from 10+ user interviews· 4 stakeholder types
We were briefed to design a conference. We ended up designing against chaos — building a premium brand universe and an attendee platform that treats Designare not just as an event, but as a real-time decision-support system.
70%
need clear step-by-step guidance all day
60%
feel overwhelmed tracking all session points
4
distinct stakeholders, one shared friction
Project details
Format
Hackathon
Team
2 UX designers, Team Leader, 1 graphic designer
Research
12 Surveys
Delieverable
Brand + UX
Platform
Digital · Physical
The Problem
Attendees feel overwhelmed, disconnected and "chaotic" at design conferences, leading to low retention and information fatigue…
The Gap
Many events today prioritize crowd-building and promotion over meaningful, high-quality content. The repetition of the same speakers and discussions across conferences often leaves little room for fresh perspectives or real learning.
Blending design and code with functional clarity and creative precision. Delivering thoughtful digital systems with structure, flow, and expressive interaction.